Driving Engagement and Experiences for Global Event Management
Digital Marketing & Customer Experience Strategy
Global Event Management partnered with Northware to elevate their digital marketing and customer experience strategy. By crafting a unified approach, we enabled them to engage their audience year-round, not just during events. Our comprehensive strategy focused on creating meaningful digital touchpoints, improving the overall customer journey, and driving sustained engagement through content marketing, SEO, and personalised experiences.
The Challenge
Driving Engagement and Experiences for Global Event Management
Global Event Management, a leader in organizing large-scale events, faced a unique challenge in today’s increasingly digital landscape. Despite their reputation for delivering top-tier events, they struggled to create a cohesive online presence that engaged their target audience year-round, not just during events.
Their digital marketing efforts were inconsistent, and they lacked a clear strategy to optimize customer interactions at every touchpoint. Additionally, they sought to improve the overall customer experience, from online engagement to post-event follow-up, ensuring a seamless and engaging journey.
Client Quote
“We needed a unified strategy to engage our audience not just during events but all year long. Our customer experience needed to extend beyond the venue.” — CMO, Global Event Management
The Solution
A Holistic Approach to Digital Engagement
Northware collaborated with Global Event Management to develop a robust digital marketing and customer experience strategy. Our solution focused on creating an integrated approach that not only improved their online presence but also optimized customer interactions across all digital channels.
By aligning digital marketing efforts with the customer journey, we helped Global Event Management foster deeper connections with their audience, enhance engagement, and deliver an exceptional experience from the first interaction to post-event follow-up.
What We Implemented
Key Steps in the Digital Marketing Strategy
Digital Marketing Strategy Development
We created a robust digital marketing plan leveraging SEO, SEM, content marketing, and social media. This integrated approach was designed to engage users from the moment they discovered Global Event Management online, through to the event itself, and beyond.
Customer Journey Mapping
Working closely with Global Event Management, we mapped out their customer journey, identifying key touchpoints to optimize engagement. This allowed us to create a seamless experience for customers, from browsing event information online to post-event follow-up.
Engagement Optimization
We implemented targeted campaigns and personalized messaging to enhance customer engagement. By analyzing customer data, we helped Global Event Management forge deeper connections with their audience across digital channels.
SEO and SEM Campaigns
We implemented SEO strategies to improve online visibility and SEM campaigns to drive targeted traffic to event pages. This led to a notable increase in web traffic and ticket sales.
Content Marketing and Social Media Strategy
Developed a comprehensive content marketing plan, including regular blog posts, social media updates, and video content, to keep the audience engaged year-round. This enhanced brand awareness and built stronger customer loyalty.
Optimized Customer Experience
We created a streamlined digital experience from event discovery to ticket purchase, with personalized follow-up campaigns that kept attendees engaged long after the event.
The Results
Increased Engagement and Optimized Customer Experience
The implementation of Northware’s data strategy has greatly enhanced SAV Systems’ efficiency and transparency. The implementation of Northware’s digital marketing and customer experience strategy resulted in significant improvements for Global Event Management.
The newly optimized strategy led to a 35% increase in website traffic, which helped drive more users to their event pages and boost ticket sales by 20%. Additionally, the seamless customer journey and personalized follow-up campaigns improved customer satisfaction by 25%, as reflected in post-event surveys.
These results not only enhanced the online presence of Global Event Management but also helped build stronger relationships with their audience, ensuring long-term engagement and loyalty.
Learn More
Ready to improve your Digital Marketing and Customer Experience initiatives?
Northware’s expertise can help you create meaningful connections with your audience, optimize engagement at every touchpoint, and drive measurable results. Contact Us Today to discover how our tailored solutions can transform your business and set you apart in a competitive digital landscape.
Contact us at info@northware.com.